SeanMichaels wrote:The operating costs for a site as large as Soundcloud have to be staggering. I would have no idea where to begin with a guess.
That being said, I believe Soundcloud has had difficulty monetizing their traffic. Since the platform used to be completely free (from what I can remember), converting existing users to Pro has proven to be very difficult. I feel like the membership is targeted mostly at artists, rather than individual music consumers.
They have a subscription plan that is for "pro" users, allowing more upload time and the ability to spotlight certain music tracks. In addition, there's a Go+ plan that disables ads on the platform for the regular music consumer. I doubt the majority of users have a subscription level account.
This is similar to Spotify's premium plan, giving you access to all major artist's music in addition to undiscovered music Soundcloud is known for. This to me is their downfall. Why would someone want to use Soundcloud's premium service to listen to what I'd consider "mainstream" acts when they most likely already have a Spotify or Apple music account.
In all the time I've used SC, I haven't experienced an ad before music. Maybe I just haven't used it enough. My guess is they aren't monetizing the website as well as they could be.
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