Hi, 2 words: BRAND SNOBS! LOL!
I have been a user of MC for some years now since about ver 3.
Got the paid vers of 6 now.
The best thing is it's simple, fast, easy to insert effects, and midi instruments and plugins, & is 1 of the few audio programs that will let you mix on the fly, midi and real audio tracks at the same time, AND convert a midi track to audio with 'save as'!!!
Any previous progs I had used like the old Cooledit Pro by Syntrillium/Adobe, could/would not do this.
If I wanted to use a midi drum track say to record a song with, I would have to play/record the track 1st, THEN proceed to do my guitar/bass/vocal overdubs, once I had the midi tracks recorded as .wav files!
So AMC is a total NO brainer!
What it all boils down to is cross platform compatibility. IF all major Windoze/IOS/Linux DAW type programs saved their recording/mixing data to a standard format, ANY1 could use any type of DAW and continue working.
Something the industry would do WELL to look at!